The world is in disarray right now with all that is going on...
And I just want to talk about why now is a great opportunity for those in business right now.
Depending on your situation, but most businesses have two things in common right now.
1. They need to move online, seeing as face to face business isn't happening
2. A lot of small businesses have lost clients and have spare time to focus and work on their business rather than in it.
So my advice if you have time to work on your business I highly suggest you start creating content for social media so you can start building and growing your online presence.
This recent Forbes article explains how internet usage has gone up drastically in light of everyone stuck at home in isolation.
This is a massive opportunity for business owners and podcasters. There has never been a better time to start putting out video content and building relationships with people.
Even if you are in shutdown, use this time to create content and start building relationships with people NOW.
So when you open you have a flow of ready to buy prospects.
"But how do I start creating content?"
Well if you follow me online or know what I do, I use an incredibly powerful yet easy system for creating content online.
I recommend and apply this strategy to over 45 clients and here is how it works.
Simply record your podcast ( if you don't have one start one ) and chop it up into little video bites you can use across all your platforms.
This will save you a ridiculous amount of time and energy and produce higher quality content, then if you were to sit down and write a script for each video.
It looks something like this
You are already sitting down and recording the audio of your podcast, why not film it as well? Once you are setup it doesn't take any more time to film it and if you record over zoom or online just hit the record button and you are done!
You now have a large clip you can cut up into video bites and distribute across all your social media channels, generating traffic back to your podcast and increasing your online presence.
If you want to take in even further you could take quotes from those videos or transcribe those videos and turn them into:
- Blog posts
- Status Updates
- Image captions
The list goes on and on.
So you can see, that simply by recording your podcast episodes, you now have all the content you could want to start building your online presence and generating leads.
Don't get caught up in equipment or worrying if its perfect, just start NOW and you will have a massive advantage over your competitors.
I hope you and your family are staying safe in this tough time.
Want to see the process in detail? Learn how you can create 10 video bites from ONE podcast episode.
Our supportive online community is the best place to connect with others podcasters just like you, looking to use video.